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Why Maslow Marketing?
Abraham Maslow’s hierarchy of needs has always resonated with me. It focuses on how people are motivated to tackle basic needs before psychological needs and finally, to strive for self-fulfillment. I believe the same principals apply in marketing. We start with the fundamentals and build from there.
I love getting to the heart of what makes each business unique. What challenges do you face? Where can we make your organization shine? Whether we are starting with the basics – establishing goals, driving awareness, or creating an authentic story – or building upon a solid foundation to attract a new market, expand your offerings or redefine your brand, I look forward to helping you with just what you need.
I love getting to the heart of what makes each business unique. What challenges do you face? Where can we make your organization shine? Whether we are starting with the basics – establishing goals, driving awareness, or creating an authentic story – or building upon a solid foundation to attract a new market, expand your offerings or redefine your brand, I look forward to helping you with just what you need.
Services
You know you need to market your business to be successful, but you just don't have the time, expertise, or maybe even the interest, to do it. Outsourcing your marketing needs can be a great option, allowing you to stay focused on your core business. Contact us to help with projects big and small. Services include:
- Develop a marketing strategy: Defining your core audience(s), goals, budgets, tactics, timelines and measures of success.
- Web design, development and maintenance for Wordpress, SquareSpace and Weebly sites.
- Social media strategy and maintenance
- Content creation and copywriting
- Email marketing strategy and execution
- Paid advertising (Adwords) strategy and management
About
With more than 20 years of experience in marketing, project management, and product management I have had the opportunity to work for Fortune 500 companies like Qualcomm and Kohl's, as well as many small and medium businesses and non-profit organizations. I love helping clients determine how their marketing efforts support their overall business goals. Although developing the right strategy is paramount to a successful marketing campaign, I'm also a true believer that the devil is in the details. I want you to be confident that I'm thinking through all aspects of our projects and how these efforts help move your business forward. Finally, I've built some great partnerships along the way and will pull in experts in PR, SEO, graphic design, copywriting and other disciplines as needed.
Prior to launching Maslow Marketing, I worked for 10 years in marketing agencies helping healthcare, non-profit and other B2B and B2C clients develop loyal customer followings. In addition, I've held software product management positions in high-tech and telecom corporations and start-ups. My education includes a BS in Industrial Psychology from Florida State University and an MBA from San Diego State University.
Prior to launching Maslow Marketing, I worked for 10 years in marketing agencies helping healthcare, non-profit and other B2B and B2C clients develop loyal customer followings. In addition, I've held software product management positions in high-tech and telecom corporations and start-ups. My education includes a BS in Industrial Psychology from Florida State University and an MBA from San Diego State University.